Time for some promos.
Did you know that there are all sorts of funny names for radio promotional audio clips? Sweepers, jingles, zingers, sandwiches, even hot pockets (okay a few of those I might've made up).
Anyway, today is the today I've devoted a bit of time to recording some promos that the station will use as part of its "radio imaging" ... a term that basically just means the audio clips used to brand the station and/or show, so that listeners can remember what it's called and/or how to find it in the future.
Now, when I went to do some research on how to do this (which is code for, "I started surfing YouTube") I found that a lot professionals use the Adobe Suite of software to do this (you know, the people who brought the term "Photoshop" into the lexicon). Well, I don't have Adobe Audition, but I *do* have a paid copy of Cakewalk SONAR Platinum that I've been using for the last few years, so that's what I'm going to use to start recording the spots that I've scripted out.
And by the way, if you're looking to get into audio production but you don't have any DAW (digital audio workstation) software, a popular free one is called Audacity, HOWEVER earlier in 2018 I found out that Cakewalk's newest corporate parents have decided to make a fully functional version of SONAR Platinum available for FREE.
Check it out here: Cakewalk by Bandlab.